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Hey guys! This went up on my YouTube channel last week, I just hadn’t had a chance to put it up here yet. I had a great opportunity to go to a Benefit/Diet Coke event to celebrate their collaboration and three new looks. There’s a chance to win Benefit make up every time you buy a can of Diet Coke…tempting, eh? So in honour of this I decided to make this video and merge some of my favourites from the goodie bag and some of the products I already use……Best of Benefit!

  • 2 months ago
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Ok, so maybe it’s just the thesis that’s making me go crazy or maybe it’s because I only have THREE MONTHS left of university…either way my brain is adled and the fashion side of it is craving colour. Isn’t this such a sweet jumper? I got it in Penneys a few weeks ago and it’s delicious. I’ve tried to minimise the potential frumpyness of it by throwing on this super bling necklace….dunno if that’s working though!! I’ve a lot on my plate at the moment with college and work but I managed to make a couple of videos over the weekend. I’ll try to get them up as soon as possible!


Jumper and trousers from Penneys, Marks and Spencer shirt, OVS shoes and H&M necklace.

  • 2 months ago
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Does exactly what it says on the tin! My five favourite skincare products for February that I can’t live without! Also, I’m involved in a styling competition with 9 Crow Street one of Dublin’s best vintage shops. Just click on the link here and like the photo to vote!

  • 3 months ago
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I took these photos while in Stockholm and forgot to post them…thought I’d stick them up anyway. I told you I was sticking to muted colours, so here’s my first step into the land of colour this year. However I feel like a but of a fraud because I’m actually wearing a bright raspberry knitted jumper as I write this…! It is February afterall. I’m so glad I invested in so many knitted jumpers due to the recent cold snap. They’re so easy to wear too. I usually wear a million t-shirts underneath and jeans…stick on some chunky accessory or scarf and tada…instant fash-un! The thesis is getting priority as usual but I managed to make a video which I’ll be posting later in the week. So because of all the work I have to do I’ve been looking for outfits that work as uniforms for college, something I don’t have to think much about. I also cut all my hair off too (the less distraction the better!) which you’ll see in the next post. Like I said in a previous post I’m cutting down on clothes and creating a capsile wardrobe. I guess I’m detoxing my life somehow. That is until June when I’ll be free FOREVER!


Jumper from H&M, jeans from Gina Tricot, shirt from Uniqlo, shoes and brooch from Topshop.

  • 3 months ago
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Hola! I was in Madrid last week, so I’m only getting to post now. I didn’t get a chance to take many photos while I was there and didn’t bother with outfits. I’ll put some up on the Soooali Facebook page for anyone who’s interested. I hadn’t been to Madrid before and was completely surprised by just how much there was to do there. I went with 30 art fanatics and we were all spoilt for choice. I definitely have to go back for longer next time. The weather was amazing, bright sunny and warm. I forgot there was such a thing as sun! Even though the weather has been quite mild here it’s been as dull as ever…however January is nearly over and with that comes February and a whole new world of possibilities! Haha! I’m still sticking to black for the time being though. Baby steps…one at a time.

Black cardigan from BikBok, leather skirt from Penneys, boots from Office and necklace from H&M.

  • 3 months ago
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Howdy. This is one of my most favourite outfits. It’s nothing special to look at, I know. However each individual element plays a huge role in my wardrobe and when I wear them all at the one time I just feel…I don’t know…good. These suede and leather boots are incredibly comfortable, I can’t take them off! The necklace brightens up any outfit and my mood too.The knitted jumper is perfect with skirts, dresses and jeans…I love it so much I bought it in taupe too. I think it’s important to feel comfortable in your clothes. As someone once said, ‘wear the clothes, don’t let them wear you’. Not enough people have heard this! I’m really enjoying getting dressed these days…is that weird? But I finally feel like I have a good capsule wardrobe to pull from now. I’ve rid my wardrobe of every novelty and ill-fitting piece!

My little sister headed off to Edinburgh last week for university, so I’m lost for a make up model :-( I was trying to think up some new ideas for the blog to replace the tutorials when I realised I had the perfect idea! I’m in my final year studying History of Art and Architecture in Trinity and for my thesis I’m focusing on 20th century fashion. Mostly it’s Elsa Schiaparelli, her fashion and art but through my research I’ve been reading so much fashion history. So, I thought I’d share some fashion history posts every now and then for some diversity. Stay tuned!

Knitted jumper from H&M, Uniqlo jeans, boots from Office.

  • 4 months ago
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Well it’s Friday 13th and what better day to have your first post of 2012! Ok, so I haven’t really stuck to my new year’s resolutions so far blogging-wise, but with my finals and a thesis looming I’m not gonna be too hard on myself. I had a wonderful Christmas spending time with family and friends. Stockholm was just what the doctor ordered too. I found a few good bargains in the sale (photos to follow). Here’s what I wore on new years eve. I’m seriously addicted to this leather skirt. I only brought that and a pair of jeans with me and I could make up so many outfits with so little. Leather naturally lends itself to versatility! Have a good weekend guys!

Leather skirt and top from Penneys, boots from Office and Chanel Rouge Allure lippie.

  • 4 months ago
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Gott Nytt År from Stockholm! (Happy New Year!) Here’s a nice make up video that’s just as good for day and night. I’ll be wearing it tonight. I’ve lemon chicken on the pan, roasted veg in the oven and a lemon and basil mojito in my hand. What else could one ask for? I’m off for now…see you in 2012!

MAC NW25 mineral foundation, Rimmel pressed powder, Cheek of it highlighter, MAC cockney lipstick and eyeshadow in Down Brown, L’Oreal Mascara and Urban decay eyeliner.

  • 4 months ago
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I’ve been a bad blogger, I know. But there’s a lot of hard work going on behind the scenes!! I’ve been wearing this outfit a lot over the last couple of weeks. I guess it’s a twist on the heritage trend somewhat. I’m currently packing for Stockholm, I’m heading off tomorrow and I can’t contain my excitement! I’ll be sure to keep more up to date on my travels!

Fur waistcoat from TK Maxx, Gina Tricot jeans, boots from H&M and bag from Warehouse.

  • 4 months ago
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I’m getting so lazy with my outfits these days. The colder weather means we’re wrapped up in a jacket 90% of the time, so most days my mindset it, why bother? However there is a reason to give a damn. If I put even the tiniest bit of effort into my clothes, I feel better in myself and my whole mood is lifted completely! Plus, as the years roll on I’m becoming an expert at cheating! I use coloured scarves and tights to inject life into my otherwise boring outfits. Now that’s not too difficult, is it? It’s cheap and still highly effective. I’m working on a new look for Soooali in the new year, so instead of regular blogging I’ve been putting more of my energy into that. It’s quite exciting actually. I feel like the site has changed a lot in the last two years and I want the look of the site to reflect that. Don’t worry, nothing will be too drastic!

Scarf and cardigan from H&M, Dress from a boutique I forget the name of! Tights from M&S and shoes from Office.

  • 5 months ago
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Soooali is Dublin stylist Ailbhe McNeela's style blog, showcasing original photography, features and interviews.

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